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How much revenue are you losing to missed calls?

Enter call volume, answer rate, close rate, and average job value to estimate monthly revenue at risk. No email required.

Quick answer

A missed-call calculator estimates revenue at risk by multiplying call volume, missed-call rate, expected booking rate, and average job value. For home service companies, the useful question is not just how many calls were missed, but how many high-intent jobs never reached a qualified intake path.

Your Numbers

15 calls
1 calls100 calls
60%
0%100%
$800
$100$10,000
35%
0%100%

You're currently losing

$36,960

per month

You could recover

$25,872

per month with NeverMiss

How we got there

Missed calls per day6.0
Missed calls per month132
Lost jobs per month46
Lost revenue per month$36,960
Recovery rate (NeverMiss)~70%
Revenue recovered$25,872

These are estimates based on your inputs. Published home-service benchmarks vary by source and sample: Invoca has reported a 27% missed-call rate for home services, while Service Direct found a 66% average answer rate in its home-service sample. Your actual results depend on call mix, season, staffing, ad volume, and trade.

How to use this calculator

Model the leak before you change the phone workflow.

Start with a normal week, then run a busy-season version. HVAC, plumbing, roofing, and electrical companies often miss different types of calls at different times: emergency calls after hours, overflow during the day, and storm or weather surges when several callers ring at once.

Treat the result as a planning estimate. The next step is a call log audit: separate answered, missed, abandoned, and voicemail calls, then tag which missed calls were new service requests.

Formula

Daily calls x missed-call rate x business days x booking rate x average job value = monthly revenue at risk.
  • Calls per day: Use inbound service calls, not vendor calls or internal calls.
  • Answer rate: Count calls that reached a qualified intake path as answered.
  • Close rate: Use the booking rate for qualified phone leads, not every website lead.
  • Average job value: Run separate scenarios for repair calls, replacements, and emergency work if those ticket sizes differ.

Related guides

Build the estimate into an intake plan.

The calculator shows the size of the leak. These guides explain the call behavior behind it and how to route missed calls into a better workflow.

Turn the estimate into a real number

Get a free revenue audit of your actual call data

We'll pull your real missed-call history and show you exactly what's slipping through the cracks — before you commit to anything.

Book a Free Revenue Audit